Built by Toss the Coin, RayAI brings brand context, marketing workflows and AI tools together in one workspace.
RayAI, the AI marketing platform built by Toss the Coin, is featured in VibeCode30 2026, YourStory’s showcase of 30 AI-native builders in India. The cohort is being unveiled at TechSparks 2026 in Bengaluru.
RayAI was built by Toss the Coin under the leadership of Reshma Budhia and Jayan Narayan. It grew from a challenge that the agency encountered in its own work: making AI useful across marketing while keeping each client’s brand, context and workflows in view.
Marketing teams often turn to AI one task at a time, reintroducing the same brand information and instructions at every step. RayAI brings that context together with the team’s workflows and AI tools, helping teams carry their understanding of the work from planning through creation.
The platform reflects Toss the Coin’s view of marketing as a connected system: sense, understand, decide, coordinate, act and learn. RayAI is designed to help teams carry context across those steps, so AI supports the way marketing work happens.
“RayAI grew out of the way we work with brands every day. We wanted to build a system that gives AI the context and workflows needed to be useful across marketing, not just produce an isolated output,” said Swetha Sree Kannan, AI Director at Toss the Coin. “Being featured in VibeCode30 is a meaningful moment for the team and the product we have built.”
VibeCode30 is part of YourStory’s TechSparks 2026, taking place in Bengaluru from October 13 to 15. It spotlights builders using AI-first tools and workflows to develop useful, working products.
RayAI is an AI marketing platform built by Toss the Coin. It brings brand context, marketing workflows, and AI tools together to help teams carry marketing work from understanding and planning through creation and learning. Learn more at ray.tossthe.co.in.
Toss the Coin is a B2B marketing agency that helps businesses build and execute marketing programs. The company built RayAI to bring its marketing knowledge and workflows into a connected platform for AI-supported work.